Discovering Your Why: The key to marketing, culture, and studio growth.

In thiss episode of the Rock School Proprietor Podcast, John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and co-host Mandy York (Music Time of Milford) dive deep into the importance of discovering your “why” in your music lesson business. They discuss how to find your why, articulate it, and use it to fuel your passion and drive. Whether you’re a music instructor or a studio owner, understanding your why can help you stay motivated, connect with your students, and build a successful and fulfilling music school.

John and Mandy share personal stories, including the transformative power of group music-making experiences and the unique role music plays in connecting people. They also offer practical advice on how to uncover your why by reflecting on meaningful experiences and asking others for feedback.

In this episode:

  • Discovering your Why in your lesson studio
  • How your own Why becomes contagious and attracts students, families, and employees
  • Using your Why to connect with students and families
  • How personal stories can uncover your purpose
  • Ways to use your Why in your marketing and studio culture

For additional resources or to connect with us, visit RockSchoolProprietor.com.

Episode Transcript:

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On today’s episode of Rock School Proprietor Podcast, we discuss the importance

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of the why, your why, in your music lesson business.

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How to find it, and maybe more importantly, how to use it.

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Music.

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Your why and your passion is also contagious. If you’re able to articulate it

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and live it and show it, it becomes contagious.

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Oh, well, we’ve tried sports, and sports aren’t really their thing.

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We’ve tried other activities.

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I just want my kid to find their people. There’s something that we’re doing

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with our rock band program that is going to allow the kids to find their people.

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Music is the closest thing to magic.

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Welcome to Rock School Proprietor Podcast. I’m John Kozicki and joining me again

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is my co-host Mandy York.

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Hi Mandy. Hey John. Hey, how’s it going?

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It’s going well. We’re back on morning recording. I’m feeling refreshed.

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I’m feeling good. Yes, morning recordings. I like it.

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And we’re going to talk about something that I am like incredibly passionate about.

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I know you’re passionate about your why.

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Why you do what you do. why you

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run music together program why i

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run my rock school and why

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that is important i think for anyone who

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is in our line of work because it’s

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certainly not the richest right it’s not the it’s not the lifestyle and but

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there are like there are tons i mean i know i’ve experienced tons of benefits

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from running my music school being my being self-employed my own boss.

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And I think we can get into that stuff, too. But to kind of get it started,

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you know, I’ve had conversations with other music teachers and studio owners

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and asked, maybe not pointedly, hey, why do you do this?

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You know, but the conversation comes around to why.

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The common answer I hear is something like, I love music and I want to help

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others find their love of music.

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Does that surprise you? No. No.

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I mean, I hear that. I think it’s pretty generic, right?

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I think their answer truly is deeper than that.

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Yeah. And I guess maybe before I explored my why, that might have been similar to my answer.

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Yeah. Paired with I never really wanted to have a boss anymore.

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So those were kind of like the two things. But yeah, is that really a why?

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Or is that a what phrased as

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a why if that makes sense yeah i see

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what you’re saying yeah for sure and i i

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think one we’ve talked about simon cynic

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is and this i think i’m going to talk a lot about simon

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cynic in this podcast because i’ve read his

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book start with why and it was a big

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one for me his messaging really resonates

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with me and i think i

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even mentioned this on one of our earlier episodes one of his quotes is and

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this is totally true for me your business will change when you stop talking

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about what you do and how you do it and start talking about what you believe and that’s your why.

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So I think I love music and I want to help others find their love of music.

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I think that’s a what just phrased as a why.

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Sure. That makes sense. Yeah. I, and when I, to me, when I hear I love music,

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so I want to help others find their love of music.

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I loved music. So I wanted I wanted to make music. I wanted to perform music, right?

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So that love of music isn’t what drove me to be a teacher, actually,

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initially. That did come later.

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My passion and motivation for teaching grew from life circumstances,

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really, and learning and growing as a person.

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But initially, my love of music wanted me to perform it, do it. Yeah.

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Yeah. So in you saying that.

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And in all fairness, and I mean, I honestly suggest like if someone has a hard

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time articulating their why or finding their why,

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those two books, Simon Sinek has two books, Start With Why and Find Your Why.

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Those are great resources.

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But part of it is it’s hard to articulate why you do something.

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And it’s hard to articulate because

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why we do things is really

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wrapped up in our emotions and how do

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you just like really how do you describe those feelings

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how do you describe those emotions that you get from a

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sense of maybe accomplishment in

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in teaching how do you get to those emotions

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and describe them from the sense of like joy

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that you get from the work that you

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do and seeing that from in others in like parents and students like how do you

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express that in words it’s hard yeah yeah for sure and i think when we are being

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specific about music Music expresses without words.

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Right. So, yeah, of course it’s hard to articulate what is so important about

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music or what we feel about music because it crosses language and cultures,

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all those different borders.

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So it does take a minute and some thoughtfulness to articulate those feelings

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and drives that music gives us. Yeah.

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And when you said you loved music and you wanted to play music,

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you wanted to make music, could you, I mean, maybe you can now,

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but like when you realized that, could you articulate why?

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Why you wanted to do that? that right those

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and especially as a young person it’s

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even harder to find those words but it was a feeling the

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feels it was like as my daughter says

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the feels or i think the ick the ick that’s a negative um but yeah it gives

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you the feels how do you describe the feels it’s hard and so yeah so what we’re

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going to talk about today we’re going to talk about the importance of why i’ve

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got some Some little tips.

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And again, most of this I lifted from Simon Sinek.

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So this is not all my original thought, but how to find your why,

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how to use your why in your music school.

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So, I think I’m going to get into the reasons I think it is important to explore

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your why and learn how to articulate it.

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And we’ve kind of been bouncing around this a little bit already,

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but your why is really what fuels your motivation and your drive.

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Right? Like you said, you loved music. You wanted to make music.

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Maybe you couldn’t articulate why, but you knew that that’s what was driving

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you to learn more and practice your craft and like practice and just go yourself out there.

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Yeah yeah i can say personally

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again we talked about you know we’re

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not we’re not in in this business for the

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the lavish lifestyle and the money because it’s you know it’s like we work hard

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so that we can make a living but i think what comes with that is as a business

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owner as a music school owner sometimes things get hard you have a lot of responsibilities.

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And you are the one who ultimately has to make sure the things get done and that sucks sometimes.

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It all comes down to you right yeah i don’t want to do payroll ever you know

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when i have to do payroll i don’t want to like talk with my accountant i don’t

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want to like in a whole list of things that I don’t want to do.

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But it sort of comes with the territory. And when I’m like, when I’m feeling

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the ick, as my daughter says, about running my business,

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it’s important that I remember like my why. Right.

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And even as simple as going back to like that kind of half joking,

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half true why that I mentioned, like I never wanted to have another boss again.

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I didn’t want to answer to someone. on. Yeah.

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So those are the things that kind of help push me through, help me stay motivated

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when things aren’t so fun.

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It serves as a little reminder, right? Yeah, it does.

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And I think, and I experienced this, the burnout, right? And everybody does

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regardless of, you know, what career you’re in.

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Yeah. But I, you know, there’s some semesters I’m teaching a lot and that’s hard to juggle.

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So many hours of teaching plus the administrative side of things.

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And I think my longest break usually comes around Christmas,

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just the way we structure our schedule and our semesters.

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So I usually get at least two to three weeks off or at least a lighter load

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of classes during that time.

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And I feel this just about every year. You’re so burned out.

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And not to mention with everything else that’s going on in your personal life

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over the holidays, right? Right.

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But I come back in January after having my longest break from teaching and I

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get the feels, you know, it’s like, oh, I’m so glad to be back.

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You know, this is this is why I do this, that I love being in the classroom

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and teaching and working with my teachers and running this the school, the studio. Yeah.

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And you can’t say why the feels you I know you’re big on authenticity. Yeah.

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And and this leads into another reason why I think it’s so important.

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To be able to articulate your why and understand and connect with what your

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why is, it’s so that we attract others who believe what we believe, right?

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You’re going to attract students who are also believing what you believe.

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You’re going to attract parents and families.

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You’re going to attract employees, other instructors, all of those people.

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When you are able to articulate your why and connect with your why,

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you are going to attract that.

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And that’s, again, that’s what you need around you to make your business successful.

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I think additionally, you’ll attract that client, that employee,

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but your why and your passion is also contagious.

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If you’re able to articulate it and live it and show it, it becomes contagious, right?

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Right. And exciting for your employees and the students. Yeah.

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Again, Simon Sinek, stop talking

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about what you do and how you do it and talk about what you believe.

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And that’s what you just said is exactly why it’s important to talk about your why.

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Why it’s important to talk about what you believe because it’s contagious.

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Yeah. You’re attracting like-minded individuals.

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They’re going to be happy to be around you. You’re going to,

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like, I think it’s in second grade, my kids were like, that fills my bucket, right?

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Yeah, yeah. Like, they’re going to fill your bucket. You’re going to fill their bucket.

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Yeah. It’s a circle.

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Mm-hmm. Absolutely.

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Right. So doing the work to identify your own why is hard.

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It’ll make it easier for you to identify the whys of your students if you do the work.

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This is another reason why I think it’s important.

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If you do that work on yourself and say, okay, well, why do I do this?

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What do I love about teaching? What do I love about running my business?

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What do I love about music? music.

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That’s going to help you to connect with students when they start to have a tough time,

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when they hit those plateaus and they’re like, oh, I feel like I’m not getting

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any better, or this part is really hard, or I don’t want to do this anymore

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because it’s too challenging.

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Right. And we’ve talked about how we’re always in this weird relationship between

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the student who has to do all the work and the parent who’s paying for the lessons.

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And then if they see that, right, they can be like, oh, my kid doesn’t like this anymore.

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And the instructor who feels that pressure from both sides, if you understand

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how to connect with your why, well, then you can look for that in your students.

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So when little Tommy is like, oh, I don’t want to do this. It’s hard.

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Well, then you step in and you say like, okay, well, let’s not do this for a

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second. What do you love about music?

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What do you love about playing music? Let’s do that instead right now.

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And that’s going to change their frame of mind.

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And I mean, we know frame of mind is going to have an impact on how we approach a task.

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So they’re in a better frame of mind. They can feel like it’s less important that they’re stuck.

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When they feel like it’s less important that they’re stuck, then they can proceed

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and try and overcome that obstacle. So, that’s like a long path around for why

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it’s important to understand your why, but there’s benefits all over the place.

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Yeah, I love that relating it to your students for sure.

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And I think about that in my space where it’s kind of a parent education piece, right?

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Like you said, that disconnect between the student that’s having a rough time

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and the parent thinking, oh, they don’t like this anymore. more.

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No, we got to educate the parent that they’re stuck, but you just have to dig

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deeper and find that inspiration, right? And share your stories.

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That helps. Anecdotes.

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Anecdotes are always really inspirational, educational, helpful in that way.

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So speaking of that, speaking of sharing your stories, what about you?

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How did, I guess, how did you find your why or how

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how were you able to articulate it and maybe even

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what is your why right i remember but i’m i’m here

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for the story okay all right oh

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gosh there’s so much so i think like well and i’ll say as you said this is so

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much that you can have more than one why there are there are tons and i think

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as you you start to find more wise as you look for them yes oh yeah absolutely i agree.

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Like I said earlier, music expresses without words. You know,

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it transcends all boundaries.

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So thinking about music, like why music? That’s kind of where my mind is right now. Like why music?

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It’s hard to put into words. And I have a mentor that always says music is the

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closest thing to magic, right? I totally agree.

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Yes. Music is the closest thing to magic. How do we describe that?

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We talked about it’s a feeling. Yeah. The feels.

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Like your daughter says. But I also think about it as a collection of experiences, right?

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And going back to your very early years.

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So remembering the feeling of a lullaby as a child.

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And I was fortunate enough, I grew up in a house with lots of music.

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My dad sang, He played guitar. So I was making music from an early age,

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getting into my more formal music experiences.

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On a previous episode, I talked about middle school band.

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The first time I had that group music making experience, right?

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That gave me the feels, like very specific butterfly, my kids say flip tummy,

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flip tummy feels, you know, like that feeling, making music as a group.

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And then the high school choir experiences, working together on a stage,

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putting on a musical performance with an orchestra in the pit,

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singing, dancing, all of that.

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That in college, I was able to perform with large groups on,

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you know, like on the Grand Rapids Symphony Stage, right?

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We did like Carmina Burana and Belshazzar’s Feast and large works that just

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immerse you in music, right?

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From the percussion to the huge choir, the strings, the conductor up front.

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Like, these are some of my most memorable experiences growing up and studying music.

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And I think notably, as I’m thinking about these, they are group music-making experiences.

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Yes. Yes. Something happens when you make music together in a group with people.

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I mean, I have plenty of amazing solo experiences. I did get to sing solo with

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an orchestra behind me and all those fun things.

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But those group music-making experiences are life-giving.

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They transcend.

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It’s unbelievable. Why would we not want anyone? Why would we not want everyone

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to have those kind of experiences?

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I’m going to keep going with one more. Okay. And then as…

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So I started as a young child. And then when I was pregnant with my first daughter,

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I was hired to solo for a concert.

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We did 4A’s Requiem on a 9-11 anniversary.

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Gosh, I can’t remember which one. It was a 9-11 anniversary. We did this Requiem.

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And the P.A. Yezu movement is solo, soprano solo. So it was me, mostly harp.

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On the 9-11 anniversary, P.A. Yezu is the, you know, grant them peace,

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is the Latin translation, basically, grant them peace, give them rest, give them rest.

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I’m carrying my first child. I’m remembering this tragedy, you know,

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all these people together, you know, not just the musicians,

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but the audience all here in remembrance towards the thing.

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I mean, holy cow, musical experiences are out of this world.

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Again, transcend, I don’t know what else to call it.

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So I think when, maybe I’m giving advice here, when you are trying to find that why,

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you’re really collecting all of these experiences and remembering how they made you feel. Yes.

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Yeah. Such a wide range of emotions, right?

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Joy, sadness, remembrance, anger.

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We use music to express all of the human emotions.

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So anyway i think that’s

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what that’s a big takeaway for me is collecting these experiences thinking about

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how they made you feel maybe why they made you feel this way and understanding

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that group group music making is is something really really special.

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That’s why I’m a musician, I think. Yeah. And stop.

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And I think you and I have discussed this before.

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Maybe, I don’t think we’ve recorded it, but your experience on that 9-11 performance,

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that to me, and you saying that your mentor said that music is magic.

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I believe that. And the way that I, I suppose I came to that realization,

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because your whole life you think like, oh, you hear when you talk about music,

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oh, music connects people.

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And yeah, music’s fun, you know, but like the depth of that, how it hits you.

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And you articulated it really well, how I like to think about it,

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again, because rock school guy, right?

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But I think about being at a concert, maybe like a big arena show, right?

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And you’ve got tens of thousands of people in that arena, all experiencing the

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exact same thing at the exact same moment.

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From the people in the crowd to the musicians in the band to the sound engineer or whoever it is,

274
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all experiencing that exact same thing in that exact same moment.

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And you can’t hold it.

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You can’t see it. But you feel it.

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That’s magic, right? Like what else in the world does that?

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What else in the world can connect people like that? And it’s so powerful.

279
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And it can’t be recreated. I mean, I think, sorry, just you talking about that

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moment, like this piece of music, this song, these players, like it,

281
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It’s this is unique. It’s a unique experience. That’s what I’m getting at.

282
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Right. Yeah. You can’t recreate it. You can do it again.

283
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You can do it. And it’ll be different. Slightly different experience.

284
00:22:51,620 –> 00:22:53,140
Yeah. Yeah. And that’s amazing.

285
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But you’re right. It only exists in that moment.

286
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And, you know, that kind of trails into one of my whys.

287
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And like one of my whys. And, you know, I’ve talked about my my piano lesson

288
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experience as a child and how it just wasn’t it wasn’t good.

289
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And one of my whys is, and for like running a rock school, for even talking

290
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about this stuff on this podcast,

291
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is I feel strongly that while private lessons are great for learning and understanding

292
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what you can do with music,

293
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oftentimes they fall short in taking that next step.

294
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And either teaching students how

295
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to do what we just talked about how impactful

296
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music can be and what

297
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kind of power that the or what kind of impact people can have playing music

298
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good or bad like whatever skill level right and i think private lessons oftentimes

299
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fall short in that And that’s part of why I run a rock school.

300
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So quick story. I’ve got a couple of stories to share.

301
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One of them was kind of an early why and discovery for me.

302
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And this goes back to when I got my first guitar.

303
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My parents, my mom bought me my first guitar on a Friday after school.

304
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And by Monday, three days later in school, I was already forming my own band, my first band.

305
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I didn’t know how to play my guitar, but I

306
00:24:40,485 –> 00:24:43,505
was talking with friends all right I got a guitar who’s going

307
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to be our drummer who’s going to be our bass player who’s going to be our

308
00:24:46,185 –> 00:24:48,965
singer and I was starting my band and I did not

309
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know how to play the guitar now I know that for me and in that moment my why

310
00:24:57,065 –> 00:25:02,165
my why for even getting the guitar was I wanted to be in a band right forget

311
00:25:02,165 –> 00:25:06,265
about all the other stuff like details like Like learning how to play guitar?

312
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Okay, minor details. I’ll make it up as I go.

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But how that’s informed what I do now is I know that not every kid sees that path.

314
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I know that not all parents understand how their kid can start to make music

315
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with other people, right?

316
00:25:28,285 –> 00:25:32,585
Yeah, they know that private lessons exist, but do they know how to take that other step?

317
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Do they know how to connect those dots? not everyone

318
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does and that’s that’s my why that’s what

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i’m here for i’m i’m here to help you connect those dots to take that knowledge

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that you have and embrace it and use it and have fun with it and like make other

321
00:25:49,865 –> 00:25:54,885
people get other people involved in that experience whether that’s other people

322
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that you’re playing with or other people that you’re performing for or listening to

323
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whatever. That’s one of my whys.

324
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Starting a band without any knowledge whatsoever of playing guitar.

325
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So that’s one of my whys. Now, the other one, the other story that I have is

326
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a bit deeper and a bit, I mean,

327
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I view that first one as kind of like, oh, that’s the fun one, right?

328
00:26:22,145 –> 00:26:26,005
But this This other one that I have, my son, as you know, Mandy,

329
00:26:26,185 –> 00:26:27,905
my son is neurodivergent.

330
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And when my wife and I kind of started on that path to understanding what this means,

331
00:26:38,585 –> 00:26:43,105
there was a lot of exploring to understanding how he learns,

332
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how he connects with people, how he’s going to make friends.

333
00:26:48,065 –> 00:26:53,465
There’s a lot of looking at and understanding what are some common personality

334
00:26:53,465 –> 00:27:01,285
traits of kids on the spectrum or kids with ADHD or other neurodivergent kids.

335
00:27:03,228 –> 00:27:09,608
So in exploring that with my own kid, and then I started to see some of those

336
00:27:09,608 –> 00:27:13,528
traits in other kids at the rock school, right?

337
00:27:13,588 –> 00:27:15,148
I started, like, I didn’t know.

338
00:27:15,468 –> 00:27:18,328
I didn’t know who was ADHD or who was on the spectrum or whatever,

339
00:27:18,428 –> 00:27:22,128
but I started recognizing some of those traits with other kids.

340
00:27:23,148 –> 00:27:30,728
And I would have conversations with parents, and they would mention little things here and there, right?

341
00:27:31,248 –> 00:27:33,028
That I’d like, oh, that sounds familiar.

342
00:27:34,168 –> 00:27:36,968
Or they’d be describing their kids and

343
00:27:36,968 –> 00:27:43,148
saying like oh well we’ve tried sports and sports aren’t really their thing

344
00:27:43,148 –> 00:27:49,428
we’ve tried other activities i just want my kid to find their people and and

345
00:27:49,428 –> 00:27:56,568
that was like the big one for me right that was the one where i was like whoa whoa,

346
00:27:56,788 –> 00:28:03,928
there’s something that we’re doing here that is going to allow these quirky

347
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kids or like these kids that are maybe like slightly misunderstood by kids on

348
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the soccer field or whatever.

349
00:28:14,928 –> 00:28:17,648
There’s something that we’re doing with our rock band

350
00:28:17,648 –> 00:28:22,788
program that is going to allow the the kids to find their people they’re going

351
00:28:22,788 –> 00:28:28,428
to be able then maybe not like overtly maybe not in a conscious obvious way

352
00:28:28,428 –> 00:28:34,928
but these kids who are into music these kids who.

353
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Maybe like to listen to music, obsess over certain aspects of it, or whatever.

354
00:28:42,294 –> 00:28:47,854
Maybe they have intense focus for short bursts of time, and then they’re off the walls, whatever.

355
00:28:48,994 –> 00:28:52,954
All of these kids, we’ve got a place for them, right?

356
00:28:52,994 –> 00:28:57,254
Because if we put them in a room with other kids who just like music,

357
00:28:58,154 –> 00:29:02,074
then they get to talk to these kids who also like music.

358
00:29:02,074 –> 00:29:06,914
And then they start to form friendships and they start to build relationships

359
00:29:06,914 –> 00:29:16,014
with other kids who are into this thing that not everyone’s into, you know?

360
00:29:16,014 –> 00:29:25,874
So that realization that my own kid and him being neurodivergent and how am

361
00:29:25,874 –> 00:29:30,994
I going to help him navigate through the world, all of a sudden I saw, wait,

362
00:29:31,354 –> 00:29:37,314
there’s all these other kids that are like my kid and they want to do music.

363
00:29:38,554 –> 00:29:42,914
And I can do more for them, not just to teach them music,

364
00:29:42,914 –> 00:29:45,914
but to like again help them

365
00:29:45,914 –> 00:29:49,114
find their people like allow their

366
00:29:49,114 –> 00:29:52,174
parents to rest a little bit easier because they’re finding their

367
00:29:52,174 –> 00:29:54,974
people right yeah give them the

368
00:29:54,974 –> 00:30:01,094
tools to potentially like in the future recognize who those other people who

369
00:30:01,094 –> 00:30:04,714
are like who like music and they can talk to those people right so there’s again

370
00:30:04,714 –> 00:30:10,654
that’s that’s a big one that was a big like huge understanding of my why,

371
00:30:10,654 –> 00:30:13,034
why, and why what I do is so important.

372
00:30:13,474 –> 00:30:19,074
Yes. I love that. That is awesome. You’re right. Music is for everyone.

373
00:30:20,154 –> 00:30:26,434
Everyone. Period. And you create a safe space for that. That’s awesome.

374
00:30:27,394 –> 00:30:31,634
We say that in Music Together, too. Music is for everyone.

375
00:30:32,174 –> 00:30:36,214
We welcome everyone into the classroom. room.

376
00:30:36,714 –> 00:30:40,754
And I mean, like I’ve said before, you know, we let the kids be kids in the room.

377
00:30:40,814 –> 00:30:44,054
We’re not making them sit in a circle and do what we’re doing.

378
00:30:44,114 –> 00:30:45,434
They explore music in their own way.

379
00:30:45,794 –> 00:30:50,554
And I guess kind of similar to your story, I’ll never forget really early on,

380
00:30:50,574 –> 00:30:54,714
I had a mom come up to me after class and like she was almost in tears because

381
00:30:54,714 –> 00:30:59,654
she was like, you know, we’ve been asked to leave library story time before.

382
00:31:00,474 –> 00:31:03,834
This is so great that like my kid can just be my kid here.

383
00:31:04,474 –> 00:31:07,954
Same thing you’re talking about, just a different age, you know,

384
00:31:07,974 –> 00:31:08,794
different circumstances.

385
00:31:09,214 –> 00:31:13,014
But of course they can be here. We’re making music.

386
00:31:14,094 –> 00:31:18,714
You know, it’s a safe space. I love that. Yes. Very good. Yeah.

387
00:31:20,189 –> 00:31:24,729
All right. So how do people, how do other music instructors,

388
00:31:24,929 –> 00:31:31,609
how do music lesson business owners, how do they begin to discover their why?

389
00:31:31,829 –> 00:31:36,049
I’ve got, I mean, I think like you mentioned some great tactics,

390
00:31:36,169 –> 00:31:43,089
which are like really just start to get in tune with those things that give you the feels, right?

391
00:31:43,389 –> 00:31:47,409
Yeah. All those things that give you the feels and think about those.

392
00:31:47,469 –> 00:31:55,609
What aspect of when those feelings were brought up, what aspects of those things,

393
00:31:55,769 –> 00:32:01,669
those experiences resonate with you and how do you articulate them to others?

394
00:32:01,729 –> 00:32:06,869
Yeah. I mean, personally, going through this on my own, yeah,

395
00:32:06,969 –> 00:32:07,969
I think about those experiences.

396
00:32:07,969 –> 00:32:10,849
Experiences and I guess I have to say those were

397
00:32:10,849 –> 00:32:14,529
all very like personal Mandy experiences right

398
00:32:14,529 –> 00:32:20,249
about me what music means to me and why I like music why I love playing music

399
00:32:20,249 –> 00:32:28,409
my motivation and passion to start teaching came later and I mentioned it was

400
00:32:28,409 –> 00:32:33,549
you know life experiences I I was older. I had kids. We moved.

401
00:32:34,009 –> 00:32:38,789
I was introduced to this program that really blew me away as far as,

402
00:32:38,789 –> 00:32:46,789
you know, how we were teaching early children music arena I had no idea, you know, about.

403
00:32:47,069 –> 00:32:51,869
So I dug in and found my why there. Think about those things. And then…

404
00:32:53,282 –> 00:33:02,142
Write them down. I don’t know. I want to put music making back in the home.

405
00:33:02,462 –> 00:33:07,502
Okay. I want families making music with their young children.

406
00:33:07,722 –> 00:33:13,462
I want kids growing up to know that they are musical.

407
00:33:14,102 –> 00:33:22,222
I want healthy, big arts programs in our schools and at Michigan Rock School.

408
00:33:22,222 –> 00:33:25,842
And and i want

409
00:33:25,842 –> 00:33:28,882
to see the next generation of creators and

410
00:33:28,882 –> 00:33:35,322
musicians and composers and patrons right like we our goal here john is not

411
00:33:35,322 –> 00:33:42,482
like to to make the next best american idol opera singer no first chair violin

412
00:33:42,482 –> 00:33:47,122
that’s not our goal we that’s great that all of those things are They’re good.

413
00:33:47,282 –> 00:33:48,742
But we also need the patrons.

414
00:33:48,922 –> 00:33:52,942
We need people that support, that appreciate these arts. Right.

415
00:33:54,222 –> 00:33:59,522
We need some doctors and CEOs and lawyers to to fund our symphonies and support

416
00:33:59,522 –> 00:34:03,662
the programs, you know, and be in the audience and appreciate music.

417
00:34:04,382 –> 00:34:07,602
So who are those doctors and CEOs and lawyers?

418
00:34:07,762 –> 00:34:15,002
Well, first, they’re toddlers whose parents had the wherewithal to say,

419
00:34:15,142 –> 00:34:17,562
you know what, I’m going to put them in this music together class.

420
00:34:18,142 –> 00:34:23,322
Who knows what’s going to happen, but it seems like a good idea when they’re 18 months old. Right.

421
00:34:23,622 –> 00:34:28,762
Right. So that, I mean, this is the way I’m organizing my list right now is

422
00:34:28,762 –> 00:34:29,542
that’s where it started.

423
00:34:29,722 –> 00:34:34,502
And all of those things are important to me because music is an important part

424
00:34:34,502 –> 00:34:35,542
of the human experience.

425
00:34:35,602 –> 00:34:38,202
I think it’s our right. We’re born with it.

426
00:34:38,602 –> 00:34:42,682
Everyone deserves to know and be moved by music in that way.

427
00:34:42,982 –> 00:34:47,442
And then I think we’re better people when we know music. Music makes us more

428
00:34:47,442 –> 00:34:48,582
empathetic, right? Right.

429
00:34:49,542 –> 00:34:57,542
And music has the power to emotionally, morally and, you know,

430
00:34:57,542 –> 00:34:59,122
culturally affect our society.

431
00:34:59,642 –> 00:35:06,902
So from putting music back in the home to changing the world.

432
00:35:07,322 –> 00:35:10,002
Yeah. Is that too big? Is that too much?

433
00:35:10,702 –> 00:35:16,082
No, it’s, you know, it’s these small incremental changes that are going to make

434
00:35:16,082 –> 00:35:20,562
a difference. You know, people always think that it’s got to be this big change and it’s not.

435
00:35:21,062 –> 00:35:23,762
It’s like the little things that make the change.

436
00:35:25,182 –> 00:35:29,682
When I do read fiction, I’m a huge fan of Kurt Vonnegut.

437
00:35:30,202 –> 00:35:32,742
I’m going to butcher this quote because I don’t remember it,

438
00:35:32,782 –> 00:35:36,542
but he’s got this quote about like, why go into the arts?

439
00:35:36,882 –> 00:35:40,762
Why study the arts? Because it’s, you know, it’s what it’s going to do.

440
00:35:40,822 –> 00:35:41,822
It’s going to make you more human.

441
00:35:42,402 –> 00:35:48,022
It’s gonna it’s gonna allow you to connect with other people and and that’s

442
00:35:48,022 –> 00:35:49,942
the reason to go into the arts that’s it.

443
00:35:51,680 –> 00:35:54,960
But you have an appreciation for the arts, right? Yes.

444
00:35:55,360 –> 00:36:01,140
Because again, don’t we want our doctor to be very human, right?

445
00:36:01,160 –> 00:36:02,400
They don’t need to go into it.

446
00:36:02,480 –> 00:36:08,060
But just to have an appreciation, to have the exposure, to know that a piece

447
00:36:08,060 –> 00:36:14,960
of you, not your career, not everything you do, but a piece of you understands, appreciates music.

448
00:36:15,700 –> 00:36:21,620
Right. And I’ll say this, for those of us, music instructors,

449
00:36:22,000 –> 00:36:27,720
studio owners who are feeling the ick right now, feeling the burnout,

450
00:36:27,920 –> 00:36:31,980
know that you are making a difference.

451
00:36:32,220 –> 00:36:36,800
Like whether you know it right now or not, if you’re in the trenches,

452
00:36:37,100 –> 00:36:40,820
you’re helping give other people the feels, right?

453
00:36:40,900 –> 00:36:45,280
You are facilitating all of this. So that is super important. Important.

454
00:36:46,080 –> 00:36:49,560
My advice on how to begin to discover your why.

455
00:36:50,120 –> 00:36:54,760
If you read, if you like books, I mentioned Simon Sinek’s Start With Why,

456
00:36:54,800 –> 00:36:56,980
Find Your Why, or the audiobooks.

457
00:36:56,980 –> 00:37:00,280
I listen to audiobooks in the morning when I walk as well. Well,

458
00:37:00,300 –> 00:37:06,120
if you want a quicker path, Simon Sinek’s got this thing on his website.

459
00:37:06,120 –> 00:37:08,840
It’s called the Friends Exercise.

460
00:37:09,580 –> 00:37:15,460
And really what it is, is it involves asking your friends, like,

461
00:37:15,500 –> 00:37:17,800
why do you like me? Why are we friends?

462
00:37:18,120 –> 00:37:24,140
And that’s kind of a jumping off point to start to explore and find these things

463
00:37:24,140 –> 00:37:27,200
that are hard to describe because they involve feelings. finding those things

464
00:37:27,200 –> 00:37:32,020
about you that will start to uncover what your why is.

465
00:37:33,260 –> 00:37:38,820
Now, for us, again, music instructors, studio owners, professionally,

466
00:37:39,040 –> 00:37:45,940
I would say, ask three people that you are close with.

467
00:37:46,300 –> 00:37:52,420
Maybe that’s parents in your studio or a student. maybe it’s staff members,

468
00:37:52,560 –> 00:37:53,700
maybe it’s former students.

469
00:37:54,780 –> 00:37:59,240
Ask them why they liked working with you.

470
00:37:59,760 –> 00:38:07,940
Their answers are going to start to bring up the personality traits and what

471
00:38:07,940 –> 00:38:12,660
it is about you that inspires them or inspired them.

472
00:38:14,302 –> 00:38:19,442
And then you explore, like, okay, where, when, how, what were the events in

473
00:38:19,442 –> 00:38:23,302
your life that helped you to develop those qualities?

474
00:38:24,382 –> 00:38:27,562
So, you know, you’re bouncing it off someone else. Hey, what’s good about me?

475
00:38:28,002 –> 00:38:33,162
And they say, like, oh, well, this is good about you. You really helped me connect

476
00:38:33,162 –> 00:38:36,142
with these other people, right, in music.

477
00:38:36,142 –> 00:38:42,642
And then you say, well, wait, what was it in my life that taught me how to connect

478
00:38:42,642 –> 00:38:44,462
with other people around music?

479
00:38:44,842 –> 00:38:50,662
Oh, it was when I was 14 years old and I got my first guitar and started my band three days later.

480
00:38:50,962 –> 00:38:55,542
You know, that’s like, those are the things that are going to help you to uncover your why.

481
00:38:57,722 –> 00:39:01,462
Now how do we use that why once we

482
00:39:01,462 –> 00:39:04,522
discover it i think you had mentioned mandy

483
00:39:04,522 –> 00:39:10,262
start talking about start telling these stories yeah start sharing these experiences

484
00:39:10,262 –> 00:39:16,822
yeah sharing the experiences i talk about parent education a lot in my in my

485
00:39:16,822 –> 00:39:22,122
studio right and i like become the authority on

486
00:39:22,202 –> 00:39:24,902
it too like say like you should do

487
00:39:24,902 –> 00:39:28,002
yeah we yeah we believe this or i

488
00:39:28,002 –> 00:39:30,982
like to say we know we know

489
00:39:30,982 –> 00:39:34,382
all children are musical right tell

490
00:39:34,382 –> 00:39:38,942
them that we know all children are musical which means all people are musical

491
00:39:38,942 –> 00:39:43,802
right you know like they they think that adults are not oh i can’t sing well

492
00:39:43,802 –> 00:39:51,522
you just didn’t nurture that piece of you or you just set your standards too high Exactly. Exactly.

493
00:39:52,182 –> 00:39:57,082
So in that way, you’re appealing to the sense, the parent’s sense of what is

494
00:39:57,082 –> 00:39:59,762
best for their kids, right? We know all children are musical.

495
00:39:59,902 –> 00:40:03,822
And when you start, I congratulate my kids, my parents sometimes,

496
00:40:03,942 –> 00:40:09,742
like, you are amazing for bringing your kids in at such a young age to start their music education.

497
00:40:10,142 –> 00:40:12,842
This is a gift you’re giving them that will never go away.

498
00:40:13,522 –> 00:40:17,602
Good job, parents, you know? know yeah so i

499
00:40:17,602 –> 00:40:20,322
mean that’s that’s a really great practical way you can use it

500
00:40:20,322 –> 00:40:23,082
and then sharing the experiences i share

501
00:40:23,082 –> 00:40:27,582
research sometimes you know because we know music learning supports all other

502
00:40:27,582 –> 00:40:31,042
learning in the early years also the language development the social emotional

503
00:40:31,042 –> 00:40:37,062
stuff so i share that kind of thing so for me it’s in my world i i feel like

504
00:40:37,062 –> 00:40:40,462
i’m trying to educate parents on why this is important. What about you?

505
00:40:41,362 –> 00:40:47,522
Well, so I, you know, I think I started this, this episode with that statement.

506
00:40:47,922 –> 00:40:50,382
We want to help you discover your love of music.

507
00:40:51,202 –> 00:40:56,122
And I say, stop, stop saying that, right?

508
00:40:56,182 –> 00:40:59,662
Instead, start writing statements about what you believe.

509
00:40:59,862 –> 00:41:04,342
And you had mentioned this, we believe music and then go from there.

510
00:41:04,482 –> 00:41:09,962
Like use those experiences, use your whys to frame a message that says,

511
00:41:10,042 –> 00:41:13,362
we believe music does this. We believe…

512
00:41:14,870 –> 00:41:17,950
Playing music with other people will lead to this.

513
00:41:18,610 –> 00:41:21,790
And again, this is that Simon Sinek message.

514
00:41:21,910 –> 00:41:27,210
Stop talking about what you do and how you do it. Start talking about what you believe.

515
00:41:28,730 –> 00:41:32,590
I know my business changed when I kind of embraced that.

516
00:41:33,050 –> 00:41:38,370
Yeah. Yeah. Yeah. It really sets the tone and the culture for your studio.

517
00:41:39,010 –> 00:41:44,650
Yeah. I love it. So with that, I think let’s wrap it up.

518
00:41:44,870 –> 00:41:48,630
Let’s wrap up. This was a, this was a good one. I liked this.

519
00:41:48,830 –> 00:41:51,590
I really did too. I love talking about this stuff.

520
00:41:51,730 –> 00:41:55,670
I felt, I felt a little sticky sappy, but like, it’s the feels.

521
00:41:55,670 –> 00:41:57,490
Oh, but that’s so important. It’s the feels. Yeah.

522
00:41:57,810 –> 00:42:00,130
It’s the feels. It’s the feels.

523
00:42:01,170 –> 00:42:07,830
Again, Mandy, thank you for this great episode of Rock School Proprietor Podcast.

524
00:42:08,150 –> 00:42:10,310
We’ll see you next time. Sounds great. Thanks, John.

525
00:42:13,130 –> 00:42:16,350
If you have topic suggestions or questions or.

526
00:42:13,840 –> 00:42:19,600
Music.

527
00:42:16,350 –> 00:42:19,530
Maybe you need a little help finding your why please email us

528
00:42:19,530 –> 00:42:23,090
at info at rock school proprietor.com we’d

529
00:42:23,090 –> 00:42:26,810
love to hear from you and we’d love to help you show notes and transcripts for

530
00:42:26,810 –> 00:42:32,410
this and all episodes can be found at rock school proprietor.com i’m at rock.school.proprietor

531
00:42:32,410 –> 00:42:35,890
on instagram if you’d like to connect with me there you can also find me on

532
00:42:35,890 –> 00:42:40,610
linkedin as john kazicki if you enjoyed the show and gained insight from our

533
00:42:40,610 –> 00:42:42,370
conversation, then we count that as a win.

534
00:42:42,890 –> 00:42:46,450
As always, we only ask that in return, you pay it forward.

535
00:42:46,800 –> 00:42:57,510
Music.

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