In this episode of the Rock School Proprietor Podcast, John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) answer a question from a fellow studio owner: how to successfully shift from offering mostly private lessons to offering and filling group classes.
Fellow studio owner, Alex, has found it difficult to fill group classes in his primarily private lesson environment. Mandy and John share insights and strategies to shift to a more group-oriented model, and highlight some of the unique benefits of group learning that are often overlooked.
In this episode:
- Marketing techniques to highlight benefits of group classes
- Pricing strategies when a studio offers both private lessons and group classes
- Differentiating group learning from private, one-on-one lessons
- Creating a structured timeline as a benefit for group classes.
- The importance of training instructors for group settings, setting realistic enrollment expectations, and providing incentives for teachers.
Mandy offers valuable advice from her experience running a group-based music studio, and John provides a detailed analysis of Alex’s situation to offer practical solutions and encouragement for other studio owners facing similar challenges.
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