105: How To Make Your Music School Stand Out in Your Market

In this episode (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) explore what really makes a music lesson studio stand out beyond table-stakes features like qualified instructors and flexible scheduling. They discuss how specialized programming (bands, unique curricula), parent education, cohesive visuals, and authentic storytelling create emotional connections before a family even walks through the door.

They cover practical marketing choices—showing your expertise, using professional photography and a consistent brand palette, highlighting community presence, and solving distinct student problems—that help studios attract the right families.

In this episode:

  • How to develop a differentiation strategy for your music lesson studio
  • Why intentional marketing and branding strategies for music schools is an easy way to pull ahead of your competition
  • How your music school own unique features and real stories that already have can be the key to helping you stand out.

The episode is equal parts strategy and self-reflection: figure out what you do best, lean into it, and communicate that identity clearly so your studio becomes the obvious choice for your ideal clients.

Rock School Proprietor is a podcast for independent music school owners and lesson studio operators looking to attract more students and create a sustainable business. New episodes drop Wednesdays at RockSchoolProprietor.com and on all podcast streaming platforms.

————————————–

Your ratings and reviews on Apple Podcast and Spotify are always appreciated!

Join our private Facebook group, “The Modern Music School,” a community for like-minded professionals to connect and share insights.

Looking for a simple and effective guitar curriculum that includes FREE instructor training and support? Consider John’s book, Complete Guitar Strumming.

 

Episode Transcript:

(Please note: This transcript was generated by robots. There may be errors. For the best experience, please listen to the podcast episode.)
John Kozicki (00:01.262)
Welcome to Rock School Proprietor Podcast. My name’s John Kazicki.

Mandy York (00:05.782)
And I’m Mandy York.

John Kozicki (00:08.284)
Mandy, you had posed the question to me. I think you posed the question to me. Was this in our brainstorming? Was this your question to me? What makes your studio stand out?

Mandy York (00:14.946)
Yeah, we were talking

Mm-hmm. Yeah.

John Kozicki (00:20.945)
Okay, I thought that you brought up the question and I’ve been sitting with it for probably a couple weeks since we had that conversation.

It’s n this is not an easy one.

Mandy York (00:36.492)
No, and I think yeah, we haven’t we haven’t been able to dive into the topic yet, but it can be like a really broad topic. I’ve got some specific specific ideas about how I’ve been thinking about this. I think it came up I believe I I believe from a podcast I listened to, something so one of the the dozens that I had listened to, but then also

because I have I have some competition that’s just moved into town. Another another licensed early childhood music program. We’ve talked about that extensively and we’ve got episodes on you know, how to deal with competition, how to handle it. Yes.

John Kozicki (01:10.377)
Mm, mm-hmm.

John Kozicki (01:23.591)
Yeah, short version is focus on you. Focus on you. Spend your time focusing on yourself. Yeah.

Mandy York (01:28.966)
Absolutely. Yep. And and I’m not, and I’m I’m in a good place and I’m not worried, but it made me think about, okay, so if I’m a parent in the community, what makes music time stand out? What you know, why why choose us over someone else? I think that’s where it came from for me.

John Kozicki (01:40.681)
Right. Yeah, yeah.

John Kozicki (01:48.049)
Yeah.

Yes. the I th this is to me this is a difficult topic because well for one I view this as a marketing thing. Is this is a marketing problem. And

There’s so many different factors I think that can play into this. so from the perspective of, as you were saying, from the perspective of a parent who might choose your program or another program.

Challenging because everyone has different different qualifiers, different things they’re looking at. When I was thinking about this topic, and and just to kind of put it out there, I think regular listeners know, oftentimes we’ll come up with topics, we’ll brainstorm together and say, like, hey, let’s talk about this. And then we go to our separate corners and we interpret how how we’re gonna, you know, how I would

Mandy York (02:53.518)
Mm-hmm.

John Kozicki (02:58.289)
how John would tackle this challenge and then you’re working on how Mandy would tackle this challenge and then we come together and talk about it. So there’s really not a lot of discussion between us until we’re on these calls. so we’re sort of figuring it out as we go, but looking at it from that perspective of the parent,

We you know, we can only do sort of our best guess about what each individual parent is going to be looking for. But it did get me thinking first about

I guess features of music schools, like what we offer and

the it’s like base level what we offer. I mean, obviously your studio is a little different than my studio. You’re dealing with a different age group. So that’s a differentiator. but I if I’m looking at like broad the broad category of a lesson studio, right? Lesson provider, there’s gonna be a whole like table stakes list. And by table stakes I mean

minimum requirements and features that all studios are going to offer. So I thought about that first because it’s like we have to have those. We have to include those in say our website and we have to offer this base level of of things. But that’s not enough, if that makes sense. So I’ll read my list that that I scrawled down here. A lot of times you say see things like

Mandy York (04:28.782)
Mm-hmm.

Mandy York (04:34.542)
Mm. Yeah. Yeah. Okay.

John Kozicki (04:42.395)
Lessons for all ages and skill levels. Like we offer lessons for all ages and all skill levels, and that’s super broad. it’s probably correct, but there’s nothing unique about that. nothing that makes you stand out. Qualified instructors. Again, should hope so. customized lessons.

Mandy York (04:50.968)
Yes.

Mandy York (05:05.996)
Yeah. Same, yeah.

John Kozicki (05:13.059)
this one. We’ve talked about this one. Fun music lessons? It’s like everyone’s using that now. Although quick side note, I just I have to put this out there. This was a couple of years ago. I was I was just scrolling on social media and this is super niche and super weird of me, but I’m part of some vintage drum.

Mandy York (05:17.368)
Fun. We love that word.

Yeah.

John Kozicki (05:41.162)
Groups on Facebook. And there’s one specific drum shop somewhere in the northeast. And it’s like very old school, but they have like all this great vintage drum stuff. And they they made this Facebook post once about lessons. It’s like it was almost like the ante we make music lessons fun. It was like: if you sign up for lessons with us, you’re gonna learn how to read. You’re gonna learn how to play.

Mandy York (06:10.232)
Yeah.

John Kozicki (06:10.959)
It was just so bitter.

Mandy York (06:14.84)
They’re just keeping it real. You know? They’re weeding out the the clients they don’t Yeah.

John Kozicki (06:16.347)
Yeah, yep. No fluff. No fun. okay, but I digress. So fun music lessons is another one. I flexible schedule. I think people sort of expect flexibility and schedule at this point. In person or online options available post COVID. I think most people have the ability or are offering both.

If you know, if your studio is like mine where you offer lessons on multiple instruments, s that’s not as that’s like a not a unique feature, you know, is is what I’m saying. Like, yes, you have to all mention all this stuff. Recital opportunities is another one. Yeah, you have to mention all this stuff, but there’s nothing unique and nothing outstanding about those. Yeah. Yeah.

Mandy York (07:11.02)
Right. Like you said, baseline. Mm-hmm.

John Kozicki (07:14.259)
Table stakes. It’s like a bare minimum. So I guess part of this conversation is to just put that right out there in the front end. Yes, you offer all this stuff. Yes, you have to say you offer all this stuff. There’s but no, there’s nothing unique about it and nothing that makes you stand out because you’re offering this stuff.

Mandy York (07:16.846)
Yes.

Mandy York (07:35.5)
Right. Because the this studio in the next town is offering the same thing too. So what right? Mm-hmm. So what makes you different, right? That’s what you really want to focus on and put out there. Yeah.

John Kozicki (07:41.455)
Yeah, or the studio down the street or whatever. Yeah.

John Kozicki (07:50.118)
Yes. Yeah. So okay. This comes from your real world. How what have you you know what have you come to? What have you what have you landed on with your studio?

Mandy York (07:54.371)
Mm.

Mandy York (08:05.464)
The things I’ve been thinking about. Well, I

If we take my real world example, my my studio is a a dedicated music studio. Okay. So that’s all we do, right? It is our specialty, it’s our focus. my competition is adding you know, a few of these music and movement classes from a a national licensed competitor, right? to an existing

Children’s it’s not a music studio. They offer different children’s activities. Okay.

John Kozicki (08:48.721)
Yeah, let me frame this a different way because I’ll take it out of your personal experience. my my daughter no longer does gymnastics, but when she was at the gymnastics gym, the gymnastics gym had the space right next to it and was offering karate, and then they started offering Ninja Warrior, and then they started offering music lessons. You know, so there’s this broad range of kid focused activities.

Mandy York (09:07.228)
yeah, sure.

Mandy York (09:11.544)
Mm.

John Kozicki (09:18.198)
And that as a parent speaks to convenience.

Mandy York (09:23.448)
Mm-hmm.

John Kozicki (09:24.647)
Right. My kid is already doing gymnastics here. My other kid wants to do music. I’m here. Let’s just see if we can do it. You know, so that may be very effective for parents who are really looking for that convenience.

Mandy York (09:34.23)
Mm-hmm. Yes.

Mandy York (09:38.68)
Yeah.

Mandy York (09:43.106)
Yeah. And those venues are taking advantage of the spaces that they have, right? We like, let’s offer this also. They’re trying to reach out to a broader audience. I get it.

John Kozicki (09:47.901)
Yes.

John Kozicki (09:53.598)
Right. But I will say that a client that seeks out something based on convenience will also drop that as soon as it becomes inconvenient. For whatever reason. And we’ve talked about that too. Like if the other activity schedule changes, right? no, it just doesn’t work anymore. Right. There’s gotta be something more compelling about staying there. And I think that’s kind of what

Mandy York (10:06.976)
Mm-hmm. Sure.

John Kozicki (10:21.989)
you’re talking about that’s what we’re getting into. Like what is the core reason? What is the like the uniqueness about this? Because convenience, there’s nothing unique about convenience, and plus we can’t control it. Yeah.

Mandy York (10:34.284)
Right. Yep. You you hit it on the head. Exactly. And so that’s one of the main things I’ve kind of been thinking about lately is our expertise, I guess, in what we do, right? And kind of positioning myself personally as like a a local expert on early childhood music development. and we we focus, like we’ve said many times before, on parent education too.

John Kozicki (10:44.815)
Mm. Okay. Yeah.

Mandy York (11:04.098)
The classes that I give are not just for the kids, but they are to educate parents on what’s happening during these early childhood years and how they can support their kids at home and and all of that great stuff. So focusing on that, I think, sets us apart a bit. part of how I do that is through the social media channels, through our website. and then also like I this is an another

bullet point I think on how we set ourselves apart is being in the community. You know.

John Kozicki (11:38.098)
Hmm. Yeah, so now you’re veering into like in my categories, I broke things down into features and then marketing choices. And you’re already in like that second category, marketing choices, which is great. That’s okay. No, that’s that’s good. circle back on the expertise, the not just educating the student, you’re educating the parent.

Mandy York (11:45.486)
Mm-hmm.

Mandy York (11:49.08)
The I’m mi yeah, I’m muddying yes. Yeah.

Mandy York (12:00.738)
Yeah. Mm-hmm.

John Kozicki (12:07.969)
I think that’s that’s really for what you do in your early childhood classes, super important because you’re speaking to this as like a family activity, not just music lessons for a one-year-old who

probably won’t retain the the music lessons and the content positioned as like music lessons, if that makes sense. I don’t wanna downplay it. I don’t it’s

Mandy York (12:38.508)
Yes. Yeah. This r right. I understand what you’re saying. Yeah, this isn’t like, yeah, drop your kid off and I’m gonna teach them how to sing twinkle twinkle. Yes. Yeah. This is a family activity and did you know? Dot dot dot. Everything that’s happening during these years and this is why we do this and I being ten years in, you know, I’ve I’ve learned a lot and I

John Kozicki (12:49.531)
Right. Mm-hmm. Yes. Exactly.

Mandy York (13:08.29)
committed to deepening my education in the subject. So it’s some it’s something that, you know, may sets me apart from competitors. And I have seen you know, the results of that and the appreciation that I get from the caregivers. Right. Isn’t that a great thing when that happens? When somebody says to you like, Man, that thing you said, you’re like, wow, you were listening. You know? So

John Kozicki (13:12.422)
Mm-hmm.

John Kozicki (13:25.929)
Yeah.

Yeah.

John Kozicki (13:32.982)
Mm-hmm. Yeah.

Mandy York (13:36.632)
For me personally, in my situation, yes, that’s that’s important.

John Kozicki (13:40.859)
Okay, so I can hear your new kitten.

Mandy York (13:46.798)
Can I move him? I’m so sorry.

John Kozicki (13:50.058)
my gosh, that’s so funny. I think we should just go w for it. Like this is this is like Okay. All right. Let me

Mandy York (13:53.271)
All right.

I don’t think he will stop John. I’m sorry. What can we edit?

John Kozicki (14:02.523)
Yeah, let me how let me see how to do this. Okay, go ahead.

Mandy York (14:21.142)
Did you pause?

John Kozicki (14:23.197)
No, I’m just letting it roll and then I’m gonna edit it out.

Mandy York (14:27.778)
house is being cleaned. So there’s usually two doors. I think we’re good now.

John Kozicki (14:28.189)
That’s okay.

John Kozicki (14:33.032)
Okay.

All right.

Where were we?

Mandy York (14:39.832)
We were saying

education.

Mandy York (14:52.792)
It’s an important I we would just finish a thought. So tell me more about

John Kozicki (14:56.263)
Okay. Okay. I’ll jump in then. Ready? okay. So some of the things that I’ve seen that maybe set studios apart. So I’m gonna take it out of your world and and make it a little bit more broad. And in part I’ll just talk about my own studios. So obviously the things that I highlight are our bands.

and the community that comes with that. Those are really big points that I focus on. And not only is that in my my marketing, but it becomes the things that are important to nurture in my studio with the staff and with the families. And that’s a big focus. I’ve seen other programs who do like a

really high quality videos of their performances, which I’ve thought were really cool. I’ve seen other programs that do high production music videos with their students, like you know, multi-track audio and like really slick video. Those are really cool. I’ve seen studios that offer on-site recording.

So recording studio stuff and other tech. One of them that that is sort of fresh in mind is you weren’t on this episode, but I I spoke with our friend Tony Parli Piano, who founded Popmatics. This was episode 95. And his curriculum is piano, but he focuses on playing by ear and creativity, and it’s so

Contrary to the traditional way of presenting piano, that sets him apart in a big way, he even says that he doesn’t teach his students how to read music.

Mandy York (17:04.462)
I remember you talking about this, yeah. Mm-hmm.

John Kozicki (17:05.959)
Yeah. Now obviously I wanna put the caveat in there. That was episode ninety-five, great episode, but his students are typically not beginners. So before everyone rails on Tony for not teaching how to read music, most of his students already learned to read music. so I think those are all very unique perspectives and positions that I’ve seen for listeners and try and figure this out.

Mandy York (17:21.175)
huh.

John Kozicki (17:36.966)
One of the questions that I would suggest posing to yourself is like what what are the unique problems that you might be solving in your studio that might spark some ideas? I don’t know, like the the example of Tony. The unique problem that he’s solving is he’s dealing with students who’ve been playing piano for

Mandy York (17:52.248)
Yeah.

John Kozicki (18:07.593)
years. Some t he told me even some of his students have degrees in music and they don’t really know how to write and create. So that’s a very unique problem that he’s solving. So that’s that’s something that makes his his studio stand out from others.

Mandy York (18:25.388)
Yes. Yep. I love that. When thinking of like the traditional studio setting, unlike mine. Those are the things I thought about. The the band program is a huge one, right? When you have something so unique like that, lean into it. Make it you know, a focus of your programming. Things like different curriculum, right? Different approaches other than just, you know, the

John Kozicki (18:50.761)
Mm-hmm.

Mandy York (18:54.092)
the traditional methods that we’ve been using for decades. Things like that. Like Tony’s leaning into that. That’s great.

John Kozicki (18:57.992)
Yeah.

John Kozicki (19:01.351)
Yeah. And so I think those all fall in in my mind in the category of features. Right. Like what do you offer? What are the the things that are features of your studio or your program, things that you do, how you present things. The what goes hand in hand with that, I think though, is and again I go back to this being like a marketing problem, well, the marketing choices that you make.

Mandy York (19:07.511)
Totally.

John Kozicki (19:31.315)
how you’re presenting your program and how you’re presenting your brand to the wider audience. and again, I’ll use an example from my own studio.

I spend a decent amount of money on a pro concert photographer to come shoot photos at our live shows, at our concerts. And this photographer has a very unique style and a cohesive look to all of his photos. So visually that’s

that’s something that sets my studio apart from other studios because so many studios use stock photography of a kid smiling playing an instrument. I can’t tell you, and I won’t mention the photos, but I can’t tell you how many times I’ve seen the same smiling kid on multiple different music school websites. And you know, I get it. It’s like you’re building a website, you gotta have photos, you go to like

whatever the stock photo services are and you buy the photos that you need and you put up there. But I’ve seen you know, like on same same photos on multiple websites.

Mandy York (20:57.068)
Yes. We’ve had this conversation before too and we are in we’re in agreement on this. Like we spend money on the photographers and it’s really important to have authentic and real photographs of your studio. And the thing so yeah, and you spend the money on it so that you have this cohesive look, but as we’re talking about these features, sure, these are all of the things that make you stand out. So how do you demonstrate this?

John Kozicki (21:02.877)
Mm-hmm.

John Kozicki (21:11.463)
That is yeah, go ahead.

Mandy York (21:27.544)
to to potential clients, right? You demonstrate it by hiring the photographer, right? And showing the people what what it is you do.

John Kozicki (21:39.198)
Yeah, and I think that’s just one example. and there’s other I think there’s other visuals to make your studio stand out. And it’s this is the weird thing because it’s it’s not going to be it’s almost this subconscious thing from the the parents’ perspective or the push prospective students’ perspective. But

Mandy York (21:42.134)
yeah.

John Kozicki (22:07.631)
If you take care to present these things like a cohesive color color palette, for instance, across everything, right? That’s going to feel more professional and more cohesive and just more together. Maybe there you had mentioned how you really get into parent education, the way in which you present these subjects.

that then becomes a marketing choice that you’re making. And will it resonate with everyone? Probably not, but the people who pick up on it are it is going to resonate with them. And that is what’s going to allow you to stand out among other other studios. this is all about I guess building your brand and and your your look and

you do this with your your photos too. I’ve seen like all the cool little frames that you have with the with the photos that you use in your in your studio and pastel colors.

Mandy York (23:11.523)
Yeah.

Mandy York (23:18.882)
Yeah. We have a we have a very defined color palette. when any new content is created, I mean, there we use the very specific hex numbers or whatever it is, you know. We use a lot of circles. Yeah. And if you do this work up front, if you create these color palettes, it makes your job easier when you’re going to create content. You you just pull from the palette. It makes it a lot easier. Yeah.

John Kozicki (23:22.227)
Uh-huh.

John Kozicki (23:45.65)
Right. Yeah. we talked a little bit more, so I have a note about storytelling over features. Again, that’s that’s one of the things that that you do with your your education. I do that, I feel like I do that a little bit with with with some of my social media content. and when I say storytelling over features, what this might look like in practice.

is maybe highlighting students in your social media posts. But I don’t necessarily mean

John Kozicki (24:29.459)
Here’s a picture of this this student who just finished book two. And now they’re moving on to book three. Congratulations. Or they’re holding a sign that says, I just finished book two.

Yes, that’s good. Right? We wanna celebrate those kids. I’m not I’m not saying don’t do that, but that’s that baseline again, right? If every student is doing that, what is the story that you can bring into this? Right? What is the unique aspect of this situation? Not just, hey, this student finished book two and then next week I’m gonna show you this other student who finished book two, you know.

Mandy York (25:11.886)
Mm.

Mandy York (25:16.515)
Yeah.

John Kozicki (25:17.617)
Yes, that individual student is proud of that. Yes, the parent of that student is likely very excited about that. Great things. But how can you present it in a way that’s, again, not table stakes, not that minimum required?

Mandy York (25:36.494)
storytelling, like you said. Mm-hmm. Yeah. I think I do that more anecdotally, like within my studio, with parents. You know, I have a hard time

John Kozicki (25:38.419)
Yeah.

John Kozicki (25:47.101)
Mm-hmm.

Mandy York (25:51.288)
I have a hard time telling those stories through social media. That’s just a me thing. That’s personally. But like,

John Kozicki (25:58.312)
And I only bring that up because that is a very common thing I see from from lesson studios. And again, not knocking it. It’s like that’s great, that’s a great starting point. It’s great content. But I’m saying, all right, now go deep with it. Right. Because if you go that extra mile, it’s you know, it’s the difference between like you’re doing C work and like doing A plus work. Right? What’s what’s gonna elevate it?

Mandy York (26:02.796)
Yeah. Yes. Mm mm mm.

Mandy York (26:23.894)
Mm. Yeah, for sure.

John Kozicki (26:28.053)
the last one I have on my list, and this is one that you already kind of started talking about, was community presence.

Mandy York (26:37.07)
Yeah. That’s big for me. That’s really important.

John Kozicki (26:39.175)
Mm-hmm. It is big for you showing up at local events, partnering with other other businesses and and other organizations in town, being very visible in the community.

Mandy York (26:48.174)
businesses.

Mandy York (26:55.394)
Yeah. I think it sets you apart. It’s like I mean, it’s it’s a marketing thing, right? Like being seen. You you get yeah, they recognize. Yeah.

John Kozicki (27:04.433)
It is, yes. It’s a marketing thing, but it’s not promotional. And and there’s like the there’s a fine line there, right? There’s an authenticity versus making it promotional. Hey, we’re gonna be at this thing. Stop by and sign up for free lessons or whatever, sign up for a free one free lesson. That feels more promotional when you are consistently partnering.

Mandy York (27:25.335)
Yeah.

John Kozicki (27:34.065)
with other community organizations or with events, it’s that you know, slow and steady wins the race. You’re out there a lot, you know? That’s what makes you stand out.

Mandy York (27:46.72)
Mm-hmm. Yeah. Yeah. And if yeah. And if what we’re doing is building community. R we talk about that all the time. Then like I want to be out there with my community. I want to be the person that gets called because they know I’m I’m good at what what I do. I I bring my community with me. I draw a crowd, right? I want to get the calls. I want to be that person. And I want

John Kozicki (27:56.905)
Yeah.

John Kozicki (28:11.805)
Mm-hmm.

Mandy York (28:15.084)
And it’s I’m offering this to my families too, coming together again, like making our community that much stronger. my I’m not unique in this in that, you know, we have many classes throughout the week, but you only often see the kids that are in your class, right? Rock band is the same. But but what about when you’re doing these events throughout the year where everybody comes together, the broader community within your studio, right?

John Kozicki (28:33.523)
Mm-hmm.

John Kozicki (28:43.613)
Yes.

Mandy York (28:44.17)
Strengthening and building that. I think that that is so great.

John Kozicki (28:48.213)
And people choose businesses that they feel connected to. So if they’ve already seen you in the community multiple times, there’s that lady doing the classes with the the babies again. Right. I get it too. There’s there’s that rock guy. Isn’t he that rock guy? Yeah. But if they recognize you from that, then yes, then they already feel

Mandy York (28:54.584)
Mm-hmm.

Mandy York (29:02.958)
I am that lady. Yeah, yeah. Yes, for sure. Rock and roll guy, yes.

John Kozicki (29:18.057)
kind of connected even though they might not know you. So yeah, it’s again, these are marketing choices. it’s this is what I mean about it being fuzzy and it’s it’s hard to really dial in because there’s a zillion possible choices, but each studio needs to sort of figure out what’s gonna work for them and what to lean into. Because anything can work.

Mandy York (29:19.384)
Sure. Mm-hmm.

Mandy York (29:43.852)
Yes. Yeah, I did right. And I wrote that in my notes too. Like, don’t try to be everything to everyone, right? That’s not that’s not what you want to do. Find out what you do really well and lean into that, right? That’s the idea here. What makes you stand out? What makes you unique? What are you good at? What do you specialize in? That’s what we’re talking about. Yeah. Mm-hmm.

John Kozicki (29:55.721)
Mm-hmm.

Yeah. Yeah. Yeah.

John Kozicki (30:08.593)
Right. Yes. Yeah, I mentioned that that vintage drum shop earlier. And now I now that I’m thinking about it, it’s as funny as it sounds, the like the kind of crotchedy like, we’re gonna teach you how to play for real. We’re gonna teach you how to learn. That I mean it stood out. It stood out in my mind, right? I still remember it two years later. Not for me, but man.

Mandy York (30:27.426)
Mm-hmm.

Mandy York (30:33.43)
Yeah.

John Kozicki (30:37.843)
Did it stand out? ‘Cause it wasn’t like, We make music lessons fun. Instead it’s like, You’re not gonna have fun in these music lessons, but you’re gonna learn how to play.

Mandy York (30:42.51)
Ha ha

Mandy York (30:47.384)
Yeah. And I mean that’s a whole other topic too, right? Like like we’ve talked about this before, like marketing to your like your desired audience. Right? You we don’t want just anybody. We have specific clients in mind that are a good fit. So if you don’t want to have fun, then don’t promote fun. Just promote right? Yes.

John Kozicki (30:59.593)
Sure. Yeah.

John Kozicki (31:06.067)
Yes.

John Kozicki (31:11.023)
Right.

Mandy York (31:13.61)
And I mean I know like I know teachers that are like you have to have this much experience and you need to be like an active performer and that’s who I want to work with. Cool. Yeah.

John Kozicki (31:18.377)
Sure.

John Kozicki (31:21.909)
Mm-hmm. Yeah. Yep. Yes. all right. The I think we’ll we’ll put a pin in this one. but what I’m gonna what I’m gonna welcome, because this is such a it you know, it’s it’s hard to find that uniqueness. It’s hard to figure out how do I differentiate myself when you look when you’re so close to it, right? You kind of have to be

ten thousand feet above and being look looked down and see like, okay, how is how am I going to stand out amongst the competition? so I’ll welcome anyone they want to email us and bounce ideas off. Hit us up. Info at rock schoolproprietor dot com. And yeah, anything else to add, Mandy?

Mandy York (31:52.012)
Yeah, zoom out.

Mandy York (32:18.51)
Wow, that sounds good. Cool.

John Kozicki (32:20.202)
Alright, cool. Well, we’ll see you next time. All right. Okay. Bye.

Mandy York (32:23.896)
Alright. Thanks, John. Bye.

Listen On

Never Miss an Episode

Subscribe to our newsletter to get updates on podcast episodes, special promotions, interview opportunities and more!