Organic reach for Facebook business pages has collapsed, and this episode explains what that means for music studio owners and where to focus content creation instead.
In this episode John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) share insights on adapting strategies in a shifting digital landscape to maintain effective engagement and grow small businesses. They explore why your email list and website SEO are now your most valuable marketing assets, how a recent Google change may surface social posts in search and maps, and practical steps to spend less time on unpaid platform labor.
In this episode:
- How the decline of organic social media reach has evolved over the past decade or more
- The impact of algorithm changes on business pages means for music schools and local services like music lessons
- The growing importance of owning communication channels
- How email marketing and SEO are still some of the most important areas of focus in growing a music lesson business
Rock School Proprietor is a podcast for independent music school owners and lesson studio operators looking to attract more students and create a sustainable business. New episodes drop Wednesdays at RockSchoolProprietor.com and on all podcast streaming platforms.
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We’re planning a free live webinar to accompany the Building a Band Program series of episodes on Friday, July 24, 2026. John will go deeper on the topics and answer your questions directly. If you’re interested, send an email to info@rockschoolproprietor.com with the subject line Webinar and we will be in touch with details.
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Episode Transcript:
(Please note: This transcript was generated by robots. There may be errors. For the best experience, please listen to the podcast episode.)
John Kozicki (00:00.851)
Welcome to Rock School Proprietor Podcast. My name is John Kozicki. Mandy, I am I’m gonna just say how jealous I am of you because you quit Facebook what, like the beginning of this year?
Mandy York (00:05.996)
And I’m Mandy York.
Mandy York (00:17.08)
Yeah, like ac around Christmas time. Yeah, just before New Year’s. Mm hmm.
John Kozicki (00:22.639)
How’s it been? I mean, and I say how’s it been? I mean, I’m sure it’s been great personally, but my push and pull is always about well, we use social media so much in our businesses. And and I’ve definitely noticed with myself this trend where when I am like just totally down.
Mandy York (00:39.522)
Yes. I know.
John Kozicki (00:51.111)
on not down with but down on social media and I don’t want to engage with it I I tend to neglect it for the business stuff and I then I feel like that’s probably not a good idea so how has it been for you?
Mandy York (01:11.906)
Yeah. Up and down. It’s social media is such a thorn. Seriously. it’s great. I’m glad that I’m off of it personally. but I do have to say, my husband keeps me up to date on like things that are happening in town and stuff. I do feel out of the loop on some things. Like there’s there are some businesses and venues that I’m very interested in. And
John Kozicki (01:17.875)
Ha ha ha.
John Kozicki (01:31.239)
Mm-hmm.
John Kozicki (01:38.556)
Yeah.
Mandy York (01:41.535)
I’ve I’ve kind of transitioned to signing up for email newsletters and I try to, you know, get information that way. But that’s not how everybody operates. I know I’ve missed some things that people are posting on social media. So like that’s a bummer personally. and then with the business, I have my admin does all the social media stuff for me. So we talk about what to post.
John Kozicki (01:52.251)
It’s not.
John Kozicki (02:06.835)
Mm-hmm.
Mandy York (02:11.528)
And she does all of that. I can’t claim I mean, we post regularly, and I know that that’s not like the best strategy, but for me, we’re consistently getting something out there. I don’t know that it’s like top notch content, but we’re we’re still doing it. I have to say like
John Kozicki (02:33.977)
Mm-hmm, mm-hmm.
Mandy York (02:40.492)
You know, because I’m semester based, like we get people people want to know when we’re opening registrations and when we’re having events. Social media is a great place to put that out there. personal like selfies and like short clips of classes or whatever get the most the most views and and engagement. Yeah, for sure.
John Kozicki (02:58.428)
Mm-hmm.
Yes. Well and I think and I think that and and this honestly I don’t think this conversation is really going to be about strategy, but I think that is important to consider because you mentioned two different types of of social media posts just now. You talked about in-class candid photos and videos, and you talked about announcements for class openings. And those are like, right.
Mandy York (03:10.189)
No.
Mandy York (03:23.598)
Mm-hmm.
Mandy York (03:29.42)
Yeah, like action items.
John Kozicki (03:31.419)
And those algorithmically, is that a word, are prioritized vastly different, right? So those candid shots are what people want to see. So those are pushed out more. Those announcements about you saying, hey, we have class openings, contact us for this, those are not prioritized. And
Mandy York (03:56.665)
Which makes a lot of sense to us as business owners, doesn’t it?
John Kozicki (03:59.164)
It it does, and I’ll get into I’ll get into that, but man, it’s like just my sense is that people are engaging less with social media, Facebook in particular. that’s kind of a lot of what my focus was on in my notes this week. But coincidentally, just this morning, I I subscribed to Seth Godin’s newsletter and Seth Godin
he’s he’s been a proponent proponent of newsletters for decades as kind of the anti-social media. And I was reading this and I was like, this is absolutely perfect for what we’re gonna talk about today. So I’m gonna read it. Unpaid labor. It’s possible you use social media to grow your business or to enhance your career, or maybe it’s to find delight and joy. When you add up all the ticking, talking, tweeting, and clicking.
What’s the return on that investment? Is your vacation more fun when you spend it taking photos for your Instagram followers? Are you feeding LinkedIn or is it feeding you? Labor is work that we get paid for. It’s work we wouldn’t do for free. And for most people on social media, it’s unpaid labor on behalf of the platform. If it’s paying off for you, keep going. If it’s not, it might be worth reconsidering. The simple test.
When you do it more, do things get better.
So now from the business perspective and like I’m I’m treading lightly here because when I started putting these notes together last week, there was something in my notes that I kind of verified, but now like this week I’m not so sure if it’s the same anymore. Like because these things are changing so quickly. and and I’ll
John Kozicki (06:02.577)
get to that part of it when when we get to it. But I wanted to share some statistics regarding business pages. And this is specifically on Facebook. And and we’re talking about organic reach. So this is not this is not paid ads, but this will make sense. so I’m gonna kind of break down two things. So first from like the business perspective, but then I’m gonna talk about
like the personal perspective. Like you and I just now were talking about like, man, we really want to know what’s going on with this business. Or like, boy, I freaking hate when I sit down on Facebook and all I see is like garbage that is like clearly not real. And it
Mandy York (06:49.844)
Yes, yeah. And I and y an hour passes by and you’ve accomplished nothing. The time suck of it is frustrating too. Yeah.
John Kozicki (06:53.683)
yeah.
Yeah. the it’s funny. I I ask my I ask my daughter every once in a while and she kinda you know, she hates pretty much everything I say right now, but I ask her like, hey, in the last hour that you’ve been on TikTok, share something with me that was memorable. And there’s never anything. You know what I mean? There’s never anything memorable. It’s literally just like stimulus.
constant stimulus. anyway, from the business page perspective. So the organic reach on Facebook business pages is the statistics are pretty clear that it it is like absolutely collapsing for organic reach. okay now this is going way back but 2012 to 2014
Mandy York (07:47.81)
Yeah. Mm-hmm.
John Kozicki (07:55.048)
Facebook business pages reached approximately sixteen percent of their followers organically. So that’s that goes back at least twelve years ago. In twenty eighteen, that number dropped to around five percent. And then today, so twenty sixteen, most business pages see organic reach of just one to two percent, with many experiencing as low as
point five percent. So if you’ve got if you’ve got a thousand followers on your I mean I don’t know what we have. I think it’s a little over a thousand. What do you have on yours for your business page?
Mandy York (08:40.236)
I think it’s just under a thousand maybe. Yeah.
John Kozicki (08:43.835)
Okay. So you can expect like ten to twenty people actually see your posts on a good day. Right? On a good day. Now all that changes when people interact with it. So if it’s getting likes, maybe more people will see it. If it’s like if it’s just dead in the water, it’s pretty much dead in the water. so there’s a reason for all of this.
Mandy York (08:49.976)
Yeah, wow.
John Kozicki (09:13.893)
And it’s literally by design, Meta’s strategic moves. I don’t think this is maybe like groundbreaking news to anyone, but there I have three reasons here, and this is all like from a a marketing webpage that I like to visit. Reason number one, the algorithm shift. So this was 2018.
Meta announced a major change to Facebook’s newsfeed. the platform prioritized meaningful interactions, specifically content from friends and family over business pages. So that was strategic in 2018. reason number two was the ad revenue model. So it was the shift to basically prioritize.
content that was paid versus content that was not paid. So again, we’re talking about organic, not like I think paid ads on on Facebook as a whole other thing. Then the third thing it’s basically content overload. So the more content that just kind of floods Facebook, the the less likely you are
To see certain things, right? So then the priorities kind of go like this. Number one is content from friends and family, which you know, I said, I don’t even know if this stuff is true anymore. I I’m not sure I’m seeing friends and family stuff as much as I’m seeing ads these days on Facebook. but according to this, number one content is from friends and family, number two is posts with high engagement, with likes and comments, like
Mandy York (11:00.056)
Mm-hmm.
John Kozicki (11:11.422)
Like I was saying, when you share like a cute picture of a kid in a class and people then start to like it, it prioritizes it. Video content is prioritized, then the paid advertisements, and then somewhere down the line is just your regular old Facebook business page posts. So
Mandy York (11:17.506)
Yeah.
Mandy York (11:35.914)
Okay. Yeah.
John Kozicki (11:38.758)
You know, it’s just what we post on our business pages is just not prioritized in the algorithms. Yeah. I don’t know, is that all track with your experience, do you think?
Mandy York (11:52.397)
Totally. Yep. That makes to that makes perfect sense to me. I mean, I’m surprised you listed paid ads as number three on the list, I think. That four y yeah.
John Kozicki (12:01.538)
it was four. I that was it’s that’s not my list. That’s like from this this marketing page that I subscribe to. Yeah.
Mandy York (12:06.816)
Right, right. I’m surprised they put it at number four. That seems like you know.
John Kozicki (12:10.644)
I i I agree. I agree. And and again, I feel like paid ads probably like much higher at this point, but whatever. This is according to this source. now.
Mandy York (12:20.578)
Yeah. Sure.
John Kozicki (12:28.926)
personal perspective, which is really
Like we’re small business owners, you know. Part part of the like I said, my struggle is one, I feel compelled to do the Facebook marketing, make those Facebook posts. but on a personal level, it’s just I I I’ve I feel less and less interested in interacting with the platform.
at all. so I I was cute. I’m like I can’t be the only one, so I figured I’d look at statistics for Willie, how are people using it? And you’re a great example. You just were like, nope. I’m out.
Mandy York (13:23.628)
Done. Mm-hmm. Deleted the app.
John Kozicki (13:26.716)
Yeah. okay, so according to e Marketer, the average time US adults spend on Facebook per day is now 34 minutes in 2026, which is down 20 minutes from 2024. So in 2024, people were spending like, you know, almost an hour, and now they’re spending closer to a half hour.
That’s a pretty steep decline, I think, in just the last couple of years. and usage in the US and Western Europe is trending downward. So down 0.5% in North America, down it says 1.2% in Western Europe.
Mandy York (14:07.768)
Not surprised?
John Kozicki (14:19.676)
Interestingly enough, I didn’t put this in my notes, but I I did read that like in other developing countries, it’s actually trending up. So yeah, curious. should we talk about teenagers some more? they’re they’re not interested. They’re just like Facebook, nope, not interested. but I I figured it was worth mentioning that.
Mandy York (14:28.632)
Yeah. Okay.
Mandy York (14:40.086)
I know.
No.
John Kozicki (14:50.444)
seventy-one percent of US teens in twenty fourteen and twenty fifteen were using Facebook. by twenty twenty two that was down to just thirty-two percent of teens. yeah. Yeah, pretty big decline.
Mandy York (15:08.216)
Wow. Okay, it’s interesting to hear those exact numbers. Wow.
John Kozicki (15:13.34)
Like and I don’t know how that plays out given like those statistics based on years. So a and maybe I’m reading into this and and I don’t have the data, but like let’s say in twenty fifteen, seventy one percent of US teens were using Facebook. Does that mean like in ten years later those teens are in their mid twenties?
Are they like what you know, are they still using Facebook? And then for you specifically, I mean I’m just harboring a guess, like your your parent and child classes, like roughly what age are the parents now? The youngest, the youngest parents.
Mandy York (15:59.703)
Yeah, I mean
I’ve got some parents in their mid-twenties, you know, and then I would say mid-twenties to mid-thirties would be my average age. and they’re on Instagram a lot more. one one thing I do utilize on Facebook, the only thing I I kind of like is my private Facebook group.
John Kozicki (16:08.253)
Okay.
John Kozicki (16:13.171)
Mm-hmm.
John Kozicki (16:21.587)
Okay.
John Kozicki (16:32.059)
Mm-hmm.
Mandy York (16:32.246)
When when families register and we like set, you know, the welcome orientation email, we give them a link to the private group. And I get a lot more interaction in that private group than I do on my business page. and they still not quite as much, but but caregivers, moms are still requesting access to that. So
John Kozicki (16:59.272)
Mm-hmm.
Mandy York (17:00.994)
That group is still gl growing, I would say not as quickly, you know.
John Kozicki (17:05.136)
Yeah. Well that was I didn’t put this in my notes, but that was one thing that I read that activity in groups is still consistent and they’re still seeing seeing that. but it it like it it does make me wonder though, when this is a Seth Godin thing. Like technically, Mandy, your active Facebook group for your families,
Mandy York (17:13.55)
Mm-hmm.
Mandy York (17:17.43)
Yeah, interesting.
John Kozicki (17:32.876)
you don’t really own that. So Meta can change the rules on you at any any time and and say like, I mean, I don’t know, I’m just making this up, but they could say like, hey, you have this group. If you want to continue to access it, it’ll be twenty dollars a month. Right? Who knows?
Mandy York (17:35.468)
Mm-hmm.
Mandy York (17:41.1)
Yeah.
Mandy York (17:53.113)
Yeah, exactly. Uhhuh. Yeah. I know. And I wouldn’t I wouldn’t be surprised either. Like anything is possible.
John Kozicki (18:00.872)
Mm-hmm. Or it’s like, you have a thousand members in your group. It will be now $500 per month. Or you know what I mean? Like, who knows? Like us the size of the group. And yeah, who knows what they could do, whatever, right? so the last point about like the personal perspective about Facebook, I’ve notes about trust and privacy.
Mandy York (18:10.862)
Mm. Depending on the number of people. Mm-hmm.
John Kozicki (18:30.118)
It’s bleak. People, especially in the US, do not trust the privacy of social media. 18% of US social media users are confident that Facebook protects their privacy and data. That was from 2022. So that’s four years ago. I mean, I could harbor a guess that trust in social media.
Mandy York (18:31.63)
Mm.
John Kozicki (18:59.284)
Privacy is even less today today. which you know, so what does this all mean? I mean, I I think it points to like again, these feelings that I’m having, like I don’t wanna I don’t wanna use it it.
Mandy York (19:02.382)
Definitely.
Mandy York (19:15.63)
Yeah. Don’t you feel kind of trapped though too?
John Kozicki (19:19.704)
I cer as a business owner, I certainly do. 100%. Yeah, I I totally feel trapped trapped.
Mandy York (19:23.318)
Yes. Yeah.
Mm-hmm. Because what is the alternative? What else do you do?
John Kozicki (19:32.189)
Right. Do you and here’s the here’s the trap because I think the allure is jumping platforms. well, now I’m gonna devote more time to TikTok because that’s where people are, is what people think, right? But what is the difference? You know, y then you’re still sort of tied into this platform where going back to Seth Godin.
it’s unpaid labor on behalf of the platform. You’re generating content. so I think we’ll get to I wanna do one other thing before getting to like, well what do we do? so because all of this is like
Mandy York (20:05.688)
Yeah, huh.
John Kozicki (20:23.804)
None of it’s good. People are not are people are using Facebook less. and you know, I say Facebook, but I think this is to greater or lesser degrees other platforms as well. The algorithms and the the platforms themselves are are not prioritizing the content that we’re making with our business pages.
Mandy York (20:25.304)
No
John Kozicki (20:53.862)
it because they would rather we pay to serve that to our clients, which makes sense. but unfortunately I don’t I’m not entirely sure that that’s a reason to abandon abandon Facebook and regular Facebook posts. because as of early this month, earlier May, so we’re in May of 2026
Google business pages are displaying recent updates from social media platforms like Facebook, Instagram, and TikTok directly on business pages in search and maps. Did you know that?
Mandy York (21:37.753)
No
John Kozicki (21:38.589)
Like they’re yeah, so Google Business Pages now are pulling that information from your social feed and putting it on search and maps. now caveat to that. Last week when I was looking at it, I I looked it up and it’s sure enough, like, yeah, there’s there are some of my social media posts showing up on my Google business page.
Mandy York (21:40.48)
John Kozicki (22:07.314)
I went to check it right before getting on this call today with you. I didn’t see it again. I didn’t see it now. So I don’t know if that has changed in like the that short amount of time. I’m not entirely sure. So, you know, it was there, I swear. Whether or not it’s there now. but if that is a thing, then that’s actually.
Mandy York (22:12.334)
Yeah.
Mandy York (22:20.792)
Sure.
Mandy York (22:26.892)
Okay. Yeah. I believe you.
John Kozicki (22:36.892)
I think a reason to continue to make those regular social media posts and updates on your Facebook page because it’s going to be pulled in by Google search. Right? And if I’m reading between the lines here, the word recent.
Mandy York (22:51.01)
Yeah, I would say so. Mm-hmm.
John Kozicki (22:59.796)
probably means something to now Google’s algorithm, right? If you’re not a regular poster, then it may not pull those those regular Facebook posts. Speculating. I’m also speculating that if we’re talking about Google, then that is also going to impact your SEO.
Mandy York (23:26.05)
Yeah. Google I mean, in my mind, Google is the most important one. Right? I wanna keep Google happy and make my business page the best it can be. My Google business, yeah.
John Kozicki (23:31.08)
Mm-hmm.
John Kozicki (23:38.386)
Yeah, well and you know, it’s it’s made me think about kind of maybe experimenting, like I do you post on your on your Google business page? Right?
Mandy York (23:48.783)
No, no. I like I update from time to time, you know, like I’ll update the photos and things like that to let Google know I’m I’m still here, I’m taking care of you. But no, I do not post in it. Yeah.
John Kozicki (24:00.421)
Right?
Yeah. And that’s a thing. You can do it. So I don’t know. I I was thinking about maybe doing a little experiment of my own and and setting a regular schedule for updating posts on Google Business and see what happens. I don’t know. yeah.
Mandy York (24:21.016)
Sounds like another fun thing to add to your list. Right? Yeah.
John Kozicki (24:23.117)
right? Yes. More more unpaid labor for the platforms, according to So Seth Godin. So what do we do? What do we spend our what should we spend our content creation time on? What do we do?
Mandy York (24:28.95)
Mm-hmm.
Mandy York (24:34.316)
Yeah. I mean that’s the thing.
Mandy York (24:40.258)
Well, like you just said, you’re gonna experiment posting on Google. There’s so many platforms. I feel like I feel this like FOMO c kind of feeling about, well, I can’t just be on Facebook. I need to post on Google also and Instagram and you know, should we start doing some TikToks or th it right? It’s it feels like it just feels like
John Kozicki (25:01.289)
Right. Mm-hmm.
Mandy York (25:08.866)
We need to post everywhere and do everything.
John Kozicki (25:11.252)
Yeah.
Mandy York (25:13.634)
That’s not the answer. I I’m I don’t think that that’s the answer. There’s there’s a better strategy. But that’s the overwhelming feeling when there’s so much out there, so many communication channels, right? I think a lot of people out there can relate to that.
John Kozicki (25:24.329)
Mm-hmm. Mm-hmm.
Yeah. well I’ll tell you, you’ve you were kinda hinting at this, ’cause I’ve got a little list of things that I still feel confident in. And you mentioned email list.
Mandy York (25:45.486)
Mm-hmm. That’s my favorite.
John Kozicki (25:48.244)
That is going to be our biggest asset because we own it. Mm-hmm. We own that list. It can’t be taken away from us. You know, we it’s like, yeah, whether or not people are getting our emails is is a whole other subject, but we own that list. We have a direct line to the people who are interested in what we are.
Mandy York (25:52.151)
Mm-hmm.
We own it. Yeah.
John Kozicki (26:18.185)
we’re offering. I don’t know, do you have other points on on the email list that you want to share?
Mandy York (26:26.284)
Yeah, I mean, to me the email list is really important. And as I personally over the last six months have pulled away from Facebook, I think I’ve invested a little bit more in in my email list. That’s you have to have a a a good balance, I think, in how often you’re reaching out to clients via email. ’cause you don’t want to lose anybody. You don’t want to overwhelm them. but the great thing about an email list, I
John Kozicki (26:50.6)
Mm-hmm.
Mandy York (26:54.784)
I send out a weekly newsletter to my currently enrolled families. So I’m like enriching their their class experiences with different articles, ideas, reminders, fun things. not too long, totally like content that relates to what they’re what we’re doing and what they would want to know.
John Kozicki (27:00.136)
Okay.
Mandy York (27:24.058)
And I love that I can I love my metrics, right? Like I can see how many are being delivered, how many are being opened, how many links are being clicked. I can see who’s clicking which links, you know? Like get a good like email list organizer, whatever. And so that you can have those metrics. and like for example, with my weekly
John Kozicki (27:34.883)
Mm, yeah.
John Kozicki (27:44.181)
Mm-hmm.
Mandy York (27:52.799)
email, I’m getting like an eighty to eighty five percent open rate. You it is. So look at that. You know it’s working, right? You know that people are opening this content. But then I have my broader list, my whole database of emails. And those, you know, I I save for like action items. mark your calendar for the concert that’s coming up. Registration opens, you know, next week, things like that. And
John Kozicki (27:56.275)
That’s huge.
Yeah, yeah.
John Kozicki (28:16.949)
Mm.
Mandy York (28:22.39)
I don’t have an eighty percent open rate, but I have a good open rate. And and you can see that you know, what people are clicking on, that’s
John Kozicki (28:25.407)
Mm-hmm.
Mandy York (28:34.816)
you know, you can see the return on your investment on what you’re putting out there. building your list, that’s that’s a conversation, right? That’s something. We’re building the list through people that visit the website. So we know they’re interested in what we’re doing. I’m I’m big into getting out in the community and going to events and collecting emails at those kind of things.
John Kozicki (28:47.487)
Sure.
Mm-hmm.
Mandy York (29:03.052)
So constantly thinking about how how to build that that list.
John Kozicki (29:10.119)
Okay, I agree wholeheartedly. website SEO is another one that consistently is worth the time and the effort. So things are changing there too with people using AI for as search engines. And then even this week I saw something about like the the way that Google is changing.
their search thing, which I don’t have enough information about to talk about yet. but SEO on website is historically has been bang for your buck. so I think it’s worth spending your content creation time on one updating your website with the best possible your search terms.
Mandy York (29:44.248)
Mm-hmm.
Mandy York (29:54.808)
Yeah.
John Kozicki (30:09.487)
and then more and more I’m seeing like I used to do blogs a lot on on my website. I don’t do them as much anymore, but now what I’m seeing is because people are using AI as their search engine, a lot of like QA style stuff and content that easily explains what you do, where you’re located, who you serve.
You know, like that really basic stuff. so that AI searches find you. and again, jury’s out, I don’t know how this this thing about Google pulling social media posts into the Google business page listing is going to impact SEO. I feel confident in saying that it will, but maybe that’s for someone who’s better versed in that kind of stuff.
Mandy York (30:39.992)
Mm-hmm.
John Kozicki (31:09.162)
Than I am.
Mandy York (31:10.552)
Yeah. That’s a lot.
John Kozicki (31:12.155)
wouldn’t it be an amazing world if just like magically we were like, okay, nope, we don’t have to use Facebook anymore?
Mandy York (31:20.258)
I know that I mean, it’s here, it’s not going anywhere. Like like I said, we’re stuck. I hate that feeling. There are just there aren’t alternatives. Print is dead. It’s not you know what I mean? We’re not doing that anymore.
John Kozicki (31:27.401)
Mm-hmm. Mm-hmm.
John Kozicki (31:34.736)
Yeah, yeah. Yeah. I’ve been using I have been using the the meta planner, the Facebook planner, the business planner. I use that a lot more lately. And then like I’ve got a really, really simple strategy, which is like two thirds engaging content. And when I say engaging, it’s like that student stuff that you talked about. And then
Mandy York (31:44.322)
Yeah. We use that. Mm-hmm.
John Kozicki (32:02.653)
One third is announcements. and I never want to go more than one third on those announcements per week. So that’s that’s kind of the the easy balance that I I take on it. so any reflections on Seth Godin’s email that I read to you? When you do it more, do things get better?
Mandy York (32:11.714)
Yeah. Yep.
Mandy York (32:32.922)
I mm you know
Mandy York (32:42.594)
I’m like, I d I don’t really think so. Like at this point. Now, ten years ago it was different. I do I do remember feeling like getting more of a return on my investment. I’ve said to my admin
John Kozicki (32:50.005)
Sure.
John Kozicki (32:54.153)
Yeah. Sixteen percent of sixteen percent of your audience was seeing it then.
Mandy York (32:59.626)
Yes. And I I’ve said to my admin recently, because she handles a lot of this stuff, you know, we we kind of strategize together, but she does all of the posting. I said, I I can’t imagine opening my studio right now. Like what would that what would that look like to you? Like starting from scratch. Because right? I think about that. What and if the answer to me would just
John Kozicki (33:16.895)
Mm.
Interesting.
Mandy York (33:29.388)
would really be getting out in the community. To me, the f the face to face stuff. Word of mouth, face to face, collecting those emails. yeah.
John Kozicki (33:40.167)
I think that’s great advice. And I I would welcome anyone who’s just starting their studio, man, send us an email. Cause I would love to hear. ’cause you and I are both in the same boat. I mean, we’ve got over ten years. you know, we started our our studios in sort of this heyday of the Google or sorry, the the Facebook business page. And it was a lot easier at that point. but yeah, I would love to hear from someone who’s just starting it now.
Mandy York (34:10.072)
Yeah, me too. Interesting. Yeah.
John Kozicki (34:12.925)
All right. Facebook’s not dead, unfortunately. we still have to use it. Yeah.
Mandy York (34:17.784)
We gotta keep doing it. Yeah, and especially if if like you said there’s a link between Facebook and the Google page, then you gotta do it.
John Kozicki (34:25.629)
Yeah. And again, the like last week there was. This week I can’t verify that. So it may have changed. Right, right. All right. We’ll we’ll wrap it up and we’ll see you next time.
Mandy York (34:30.894)
And tomorrow, who knows what will be. Yeah.
Mandy York (34:39.065)
Sounds good. Thanks, John. Bye.
John Kozicki (34:40.66)
See ya.
